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Monday, June 3, 2013


Thought Leadership from:
The Family Fish Farms Network, Inc

The Triple Bottom Line
People, Planet, & Profit

                  introduction
Background
"People, planet and profit" succinctly describes the triple bottom line and the goal of sustainability.  John Elkington coined the term Triple Bottom Line in 1995.    The concept of TBL demands that a company's responsibility lies with stakeholders rather than shareholders. In this case, "stakeholders" refers to anyone who is influenced, either directly or indirectly, by the actions of the firm. According to the stakeholder theory, the business entity should be used as a vehicle for coordinating stakeholder interests, instead of maximizing shareholder (owner) profit.

We envision a new structure for a sustainable urban ecology.  Our vision is of a model that integrates social values into the cultural commercial mix of today’s urban topology.  Guided by the definitive concept of sustainability, it is our belief that any enduring structure must include all three dimensions of the triple bottom line, socially responsible, environmentally sound, and economically sustainable: People, Planet, and Profit.

The Family Fish Farms Network Hub could form the foundation of a much broader, Louisville centric sustainable business center and a model for other cities here and globally.  The Sustainable EcoCampus revitalizes city cores with sustainable focused start-ups powered by the enduring P3 (people, profit, planet) drivers.

A Triple Bottom Line Project
It is our collective intention to build an urban space that is an exemplary application of food, energy and learning technologies but also reflective of the best possible collaborative human workspace.  This is a new paradigm created by a melding of justice based workforce management and an incentive driven equity expansion model.  This holistic approach uses enlightened self-interest to eliminate the adversarial labor/management relationship built into today’s workplace and unleashing the power of a totally engaged workforce.

Conclusion
The overall intention of the Sustainable EcoCampus is to create a destination venue that combines the production of locally grown, nutrition dense food, innovative new green jobs, expanded worker ownership, and community economic development.   The Sustainable EcoCampus is optimized to conserve resources and energy, and to maximize economic impact. 

Recommendation
The first word in our model is “Sustainable.”  We recommend therefore that we build the EcoCampus using a “sustainable design,” we start with a design centered around The Network Hub.  Once the food production facility is operational and profitable, we move forward on sustainability triggers, incrementally adding one sustainable element at a time. 

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