Thought Leadership from:
The
Family Fish Farms Network, Inc
The Triple Bottom Line
People, Planet, & Profit
introduction
Background
"People, planet and
profit" succinctly describes the triple bottom line and the goal of sustainability. John Elkington coined the term Triple Bottom
Line in 1995. The concept of TBL demands that a company's
responsibility lies with stakeholders
rather than shareholders.
In this case, "stakeholders" refers to anyone who is influenced,
either directly or indirectly, by the actions of the firm. According to the stakeholder theory,
the business entity should be used as a vehicle for coordinating stakeholder
interests, instead of maximizing shareholder (owner) profit.
We envision a new structure for a
sustainable urban ecology. Our vision is
of a model that integrates social values into the cultural commercial mix of
today’s urban topology. Guided by the
definitive concept of sustainability, it is our belief that any enduring
structure must include all three dimensions of the triple bottom line, socially
responsible, environmentally sound, and economically sustainable: People,
Planet, and Profit.
The Family Fish Farms Network Hub could
form the foundation of a much broader, Louisville centric sustainable business
center and a model for other cities here and globally. The Sustainable
EcoCampus revitalizes city cores with sustainable focused start-ups powered
by the enduring P3 (people,
profit, planet) drivers.
A Triple Bottom Line Project
It is our collective intention to build
an urban space that is an exemplary application of food, energy and learning
technologies but also reflective of the best possible collaborative human workspace. This is a new paradigm created by a melding
of justice based workforce management and an incentive driven equity expansion
model. This holistic approach uses
enlightened self-interest to eliminate the adversarial labor/management relationship
built into today’s workplace and unleashing the power of a totally engaged
workforce.
Conclusion
The overall intention of the Sustainable EcoCampus is to create a
destination venue that combines the production of locally grown, nutrition
dense food, innovative new green jobs, expanded worker ownership, and community
economic development. The Sustainable EcoCampus is optimized to
conserve resources and energy, and to maximize economic impact.
Recommendation
The first word in our model is
“Sustainable.” We recommend therefore
that we build the EcoCampus using a
“sustainable design,” we start with a design centered around The Network
Hub. Once the food production facility
is operational and profitable, we move forward on sustainability triggers,
incrementally adding one sustainable element at a time.
