Saturday, October 22, 2011

What is a Disruptive Food Technology?

First Question - Define Disruptive Technology?
Here is a quote from Wikipedia, 
"A disruptive technology or disruptive innovation is one that helps create a new market and value network, and eventually goes on to disrupt an existing market and value network (over a few years or decades), displacing an earlier technology there. The term is used in business and technology literature to describe innovations that improve a product or service in ways that the market does not expect." 
Second Question: - Define Disruptive Food Technology
This sounds like it was written to describe The Family Fish Farms Network.  We are the very embodiment of a "disruptive technology."  We have the potential to fundamentally change the existing markets and, by extension, the entire food value chain.  Our approach (technology) will de facto improve the quality and availability of food.  The above definition goes on to state, once more our exact predicted impact on food markets nationally.  Once again to quote Wikepedia  to wit:
"...first by designing for a different set of consumers in the new market and later by lowering prices in the existing market."
By building a network of distributive aquponics urban farms located in the inner cities where the population exists, we bring high quality, nutritious food production to the market.  By removal of the distribution step from the value chain we change (disrupt) the costly transport costs and the hidden carbon costs as well.   Through our planned national network (through economies of scale) we can drastically reduce food production costs as well.


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